The first thing you’re probably thinking is, what exactly is consumer culture? Isn’t that, like, buying stuff? Yep, you’re right.
I see where you’re brain is going now. You’re thinking, so this company is trying to sell me stuff, so why would they want to go against consumer culture? Don’t they just want me to buy the things they sell? The simple answer is, no.
I have a true passion for all things consumer culture. From my days of studying Visual and Material Culture at Kingston University, right through day to day life, I think about products, target markets, modern society and the way we consume all day every day. I know that sounds kinda crazy, but I bet if you think about it, you do too.
We are constantly immersed in product lifecycles – think about how many things you have consumed, and thrown away, today alone. That coffee you bought in Costa on your commute, and it’s cup that you didn’t recycle. The top you picked up in H & M on your lunch break that’s pretty similar to one you already have but it was cute and in the sale. The plastic bag you paid 5p for that you intend to just chuck out later. That notebook that you really didn’t need but it had 10% off so you just had to have it even though you only saved 69p when you think about it. That Ideal Homes magazine you purchased to read through the latest styling trends, which will ultimately result in you buying, yep, you guessed it… more STUFF.
Consumer culture in 2018 has become a modern day cycle of cheap impulse purchases, with a throwaway mindset. You’ve been there right? Why would you buy those Adidas sneakers that are £80 in JD Sports, when you could buy a pair of £10 plimsoles in Primark that you can just chuck out when they get dirty? Exactly. Throwaway. Literally.
As a society overall, we haven’t yet embraced the idea of Cradle to Cradle design (If you’d like to read up on C2C, I recommend this book) We are so far from a widespread sustainable design culture that I can’t see it ever becoming a prominent feature of society. We like to think we do our bit when we recycle, and we learn about Global Warming, and that’s great! But we’re still a long way off from retraining our brains to disregard the over-consumption behavioural impulses we have adopted, and instead making purchases based on their sustainable design and manufacture.
Now I’m not here to preach, or to tell that you should wash that Coke can out when you’ve finished with it and make sure that you put it in the right recycling bin. Nope. I’m here to get real with you.
Here at Casa Lola, we aim to bridge the gap between sustainable design and common consumer culture. We know that not everyone can afford the price tag that often comes with products that are designed to last, so we came up with a solution. We don’t claim to save the world and we can’t guarantee our products will last forever, but we do everything we can to make sure the hard earned money you invest into Casa Lola is well worth it.
Every single supplier and production partner we work with to create our products have been careful sourced after hours of research into their practices, locations (all in the UK – we were all about supporting British Businesses long before Brexit) and most importantly, the product quality – because ultimately that’s what makes your purchase worth it.
I think sometimes people think our price’s are too good to be true, but there’s a reason why we haven’t priced our products to a luxury market. We want YOU, yes YOU, to be able to afford good design. I believe that good design should be accessible to all, and I would much rather see 1 Casa Lola cushion in 10 uni dorm rooms to make those 10 students smile every time they walk in after a tough day and they’re missing home, than have 10 cushions sold at 5 times the price sitting in a luxury “extra” living room that only gets used once every 5 years. Emotion, happiness and making people smile is what we are about.
In our next blog post, you’ll find out how we make our products and why you can truly believe in us as a Brand. You can find it here: https://bit.ly/2pG15R7